From Plateau.
To Profitable Growth.
A forensic diagnostic of your customer economics, acquisition efficiency and retention engine - quantified in contribution, not impressions, and delivered boardroom-ready in 21 days.
- £4,000 fixed fee
- 21-day turnaround
- 90-minute technical workshop
- 4 pillar growth audit
One customer. Four points of profit.
We follow the money from the first impression to multiple orders. Most brands are not losing growth in one place, they are losing margin at every handover.
- 01
Acquisition
CAC · CVR · AOVIs the first sale bought efficiently, and at what payback period?
- 02
First Purchase
Contribution marginWhat is actually left after COGS, shipping, fees and media?
- 03
Repeat
Repeat rate · time to 2nd orderWhere the majority of profit is won or quietly lost.
- 04
Subscription & Loyalty
Churn · LTVAdoption, longevity and the compounding value of retained customers.
Technical Workshop.
An interactive 90 minute session to enable further fact finding and information clarity to drive our 4 pillar process.
This session will be ran by our CMO, Head of Paid Social, Head of Paid Search and Head of CRM.
- Prospa introduction and breakdown of our company vision
- Team introduction and breakdown
- Tech stack breakdown
- 4 Pillar Process Investigation
- Pillar 1 - Commercial Foundations
- Pillar 2 - Offer Strategy
- Pillar 3 - Acquisition Journey
- Pillar 4 - Retention Journey
- Timeline breakdown - to provide clarity on next steps
With this being interactive, we require the client brand to prepare the following:
- Vision of the brand
- Internal commercial aims and objectives; revenue, profitability, new vs returning, AOV, CAC, LTV
- 2 years P&L data
- Cashflow and stock position
- Individual SKU breakdown via margin
- Current product bundle and offer information
- Previous 12 months content calendar
- Team breakdown
Four Pillar Growth Audit.
The core elements that allow brand growth to go from 7 to 8-figures. Our process uncovers opportunities and weaknesses.
Commercial Foundations
We build the financial bedrock of your growth strategy - then model what has to change to hit your objectives.
- LTV analysis and LTV modelling
- Repeat purchase rate analysis
- New vs returning customer economics
- Contribution margin analysis
- CAC and CAC payback
- AOV analysis
- Cohort-level profitability where data allows
- Commercial SWOT and growth risk assessment
- Full P&L breakdown (MER, aMER, new vs repeat gross profit)
- Inventory economics and cash conversion cycle
- Base, upside and stretch growth scenarios
- Sensitivity analysis across CAC, conversion rate, AOV, repeat rate and LTV
- The commercial levers with the greatest impact on profitability
We do not simply report historical metrics. We use them to model what must change for the business to reach its objectives.
Offer Strategy
Your offer is your most powerful acquisition lever. We audit it against contribution, not revenue.
- New customer offer audit (positioning and unit economics)
- Offer sensitivity: discount depth vs contribution impact
- New offer proposals with modelled margin outcomes
- Full offer matrix aligned to your growth objectives
- Bundle, AOV and basket construction opportunities
Acquisition Journey
We forensically examine how you attract, convert and pay for new customers.
- Measurement and attribution analysis
- Customer journey mapping and drop-off points
- Channel audit (paid social and paid search) against CAC payback
- Creative performance audit (Motion plus platform data)
- Core personas built from customer, purchase, creative and platform data
- Needs, motivations and purchase triggers
- Objections, barriers and the problems the product solves
- Value propositions, messaging angles and creative angles by persona
- Offer sensitivity, acquisition and retention implications per persona
- Acquisition creative direction deck
Evidence-led segmentation, not demographic guesswork - personas drive acquisition, creative, offers and retention.
Retention Journey
We quantify where customers drop out, what that costs you and which interventions move LTV most.
- Repeat purchase rate analysis
- Time-to-second-purchase analysis
- Customer purchase frequency
- LTV by cohort and retention curve analysis where data allows
- Repeat purchase incentives and their margin impact
- Subscription retention and churn analysis
- Opportunities to improve subscription adoption and longevity
- Subscriber value versus one-time purchaser value
- Email and SMS lifecycle analysis
- Klaviyo deep dive
- Post-purchase journey analysis
- Loyalty and repeat purchase mechanics
- Reactivation opportunities
- Retention creative direction deck
The output tells you where customers are lost, why it matters commercially and which fixes have the greatest potential impact.
Three growth scenarios. One set of levers.
Every audit produces a 12-month commercial model built on your own numbers. It shows management exactly which levers need to move, by how much, and what each movement is worth.
What happens if the business continues broadly on its current trajectory?
Current CAC, conversion rate, AOV and repeat rate held flat. The honest baseline, including cash and inventory constraints.
What happens if the most realistic acquisition, conversion and retention improvements land?
Each improvement modelled individually so you can see which lever carries the return - and what it costs to move it.
What would need to be true to reach the ambitious growth target?
Reverse-engineered from your objective: the required movement in every input, and the commercial risk attached to each.
- 01Traffic
- 02Conversion Rate
- 03New Customers
- 04CAC
- 05AOV
- 06Repeat Purchase Rate
- 07LTV
- 08Revenue
- 09Contribution Margin
Growth Plan.
The outcome of our 4 pillar process. Nine elements that set the commercial direction of the business for the next 12 months.
Commercial Diagnostic
A board-level assessment of the company's current growth economics.
LTV & Retention Analysis
Cohort, repeat purchase, subscription and customer value analysis.
Customer Persona Framework
Evidence-led personas informing messaging, creative, acquisition and retention.
12-Month Growth Model
Base, upside and stretch scenarios showing the commercial levers required to achieve each outcome.
Paid Media Action Plan
Prioritised recommendations across paid social and paid search.
Acquisition Creative Direction
Messaging, hooks, formats and concepts based on the customer and performance analysis.
Retention Action Plan
Prioritised recommendations for increasing repeat purchase rate, subscription retention and LTV.
Retention Creative Direction
Email, SMS, post-purchase, reactivation and loyalty creative frameworks.
Executive Priority Roadmap
A prioritised list of actions ranked by expected commercial impact and implementation difficulty.
By day 21, these questions have answers.
Quantified, evidenced and written for the board - not left as opinions in a slide deck.
What is a customer actually worth to us?
How much can we afford to pay to acquire one?
Which customers are most valuable?
Where are we losing repeat purchases?
What would a 5% improvement in repeat rate mean financially?
Should we be investing more in acquisition or retention?
Which offers actually improve contribution rather than just revenue?
Where is paid media inefficient?
Which customer personas should our creative target?
What is preventing customers from making their second purchase?
Where are subscribers churning?
What needs to be true to hit our 12-month growth target?
Which three changes would have the biggest commercial impact?
Results, not promises.
A snapshot of the brands we have helped move from plateau to profitable growth.
One price. Zero fluff.
Before we recommend another pound of media spend, another offer or another retention campaign, we establish where growth is actually being created, where profit is leaking and which levers are worth pulling.
You are not buying a collection of audits. You are buying clarity - £4,000 against six and seven-figure growth decisions currently being made on incomplete information.
- 21-day turnaround
- 90 minute technical workshop
- Commercial diagnostic and customer economics
- LTV, cohort and retention analysis
- Customer persona framework
- 12-month growth model - base, upside, stretch
- Paid media action plan
- Acquisition and retention creative direction
- Executive priority roadmap (30 / 60 / 90 days)